Monday, February 27, 2006


Objectives, Goals, Strategies and Measurements. We're in the midst of developing our OGSM, and aligning it to the regional's. I'm quite involved in this, and find it so MBA-related that I'm enjoying it so much. Not much to write, just a copy of an article I found on the internet. By the way, instead of SMART goals, we're using A-SMART goals - Aligned, Specific, Measurable, Actionable, Realistic, Time-bound.

The OGSM is a strategic planning and management model designed to:

  1. Ensure that objectives are achieved;
  2. Improve thinking and planning;
  3. Integrate ideas and steps within the strategic plan;
  4. Facilitate the integration of strategic planning within an organization;
  5. Serve as objective criteria for decision making.

The goals must flow from the objectives, the strategies must flow from the goals. Measures must identify how the strategies achieve the stated goals.